Roosevelt Row Arts District (RoRo) is a walkable, creative district in the urban core of downtown Phoenix that is nationally known for its arts and cultural events, award-winning restaurants, galleries, boutiques and live music. RoRo is fostering an urban renewal with rehabilitated bungalows and new infill projects.
The Arts District connects downtown Phoenix to historic neighborhoods including Garfield, Evans Churchill, F.Q. Story, Willo, Roosevelt, Historic Roosevelt and Grand Avenue. RoRo begins at 7th Avenue and extends east to 16th Street. On the north side it begins at Interstate 10 and extends south to Fillmore Street.
A BIT OF HISTORY
Roosevelt Row has been a vital mixed use area from the earliest days of the establishment of Phoenix. Many of the concrete sidewalks in the neighborhood were poured in 1909, three years before Arizona officially became the 48th State. In the early 1940s, when there were approximately 30,000 people living in Phoenix, numerous businesses were established along Roosevelt Street. The flower shop at Fifth Street and Roosevelt has been in continuous operation since 1948.
In the 1970s, parts of the area were re-zoned as a high-rise incentive district leading to land speculation and a decline of the neighborhood that lasted until the late 1990s.
The blighted area was attractive to artists because the boarded-up buildings and former crack houses were affordable for studio and gallery space. The arts were a major factor in the revitalization of the area and crime rates plummetted as more people began to venture into the area to experience the cultural vibrancy.
The corridor is re-emerging as one of the most dynamic areas in downtown Phoenix and a valued cultural resource in the metropolitan region and the state.